educationhub

  The Salesforce Certified Marketing Cloud Email Specialist certification (exam code MC-202 ) is designed to validate a professional’s ability to execute, manage, and optimize email marketing campaigns using Salesforce Marketing Cloud. Targeted at digital marketers, email specialists, and CRM professionals, the exam assesses practical skills such as content creation, data management, automation, and performance tracking. Candidates are expected to demonstrate hands-on knowledge of Marketing Cloud tools like Email Studio, Contact Builder, and Journey Builder, ensuring they can deliver relevant, compliant, and measurable email experiences aligned with business goals. One important domain covered in the MC-202 exam certificate is Subscriber and Data Management , which focuses on how data is stored, organized, and used for personalization and targeting. This topic is critical because effective email marketing depends on clean data models, proper subscriber attributes, and accurate s...